We have made six pledges to our customers, business partners, staff, shareholders and bond investors and to society. They are the values that we steer by every day – in everything that we do. They express what customers and everyone else should expect from us.
Pledge to our customers
We will provide our customers with financial security through sound advice and products tailored to their needs, and we will share our success with our customers.
Pledge to our business partners
In collaboration with our partners, we want to make a difference to our customers by offering them attractive products and effective solutions. We will prioritise joint solutions and actively contribute to developing and expanding our alliance so that we and our partners become more together.
Pledge to society
We will be active in all of Denmark and support growth – in urban and rural districts alike. At all times. We will also do our best to create a greener Denmark for our children and for future generations.
Pledge to our staff
We will prioritise development and opportunities for people who will and can make a difference. We want to be known for our trusting culture guided by customer centricity, team spirit and empowerment.
Pledge to our shareholders
We will strive to be a successful and well-capitalised business that thinks and acts for the long term. We will generate market-consistent dividend to the benefit of our Danish owners.